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January 25, 2024 The Evolution of Influencer Marketing: Trends and Forecasts for 2024

The Evolution of Influencer Marketing: Trends and Forecasts for 2024

It is a fact that influencer marketing is always changing. We expect the world of influencer marketing to witness some significant changes in 2024. This can influence brands, as well as content creators significantly. So, what are its implications for …

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January 22, 2024 The Impact of Sustainable Logos on Brand Perception

The Impact of Sustainable Logos on Brand Perception

At present, one of our primary concerns is about climatic change. Moreover, shoppers are emphasizing more on sustainability. As a result, businesses are trying to make their brand more environmentally friendly. The logo is one of their most powerful tools …

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January 10, 2024 How AI Revolutionizing Brand-Audience Connections

How AI Revolutionizing Brand-Audience Connections

How AI Revolutionizing Brand-Audience Connections? Brands have always toiled hard to reach their audience and grow a bond between the brand and its audience for the long-term. To achieve this relation in an effective way, expert brand marketers have used …

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December 28, 2023 Wrapping up the year with a look back at 2023’s major marketing trends.

Wrapping up the year with a look back at 2023’s major marketing trends.

2023 is going to end within a few days and the year has not been much easier for the digital marketing professionals. Much like the last year, the field of digital marketing has faced multiple hinderance that has affected the …

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December 23, 2023 Measuring Digital Marketing ROI: A Guide for Kolkata Entrepreneurs

Measuring Digital Marketing ROI: A Guide for Kolkata Entrepreneurs

It is essential for businesses to comprehend ROI (Return on Investment) in the present world of digital marketing. It will help them to optimize their marketing techniques and make sensible data-driven decisions. Figuring out the outcomes of digital marketing endeavors …

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December 19, 2023 Local SEO Strategies: Boosting Your Kolkata-Based Business in Search Rankings

Local SEO Strategies: Boosting Your Kolkata-Based Business in Search Rankings

Local SEO can be described as a practice that helps to make your brand visible while searching locally. For this, it will be imperative to develop a website and customize it for your business. Following this, you need to apply …

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