Dedicated Hiring Web Design company in Kolkata

The holiday season is approaching. Do you want to get the most out of your online marketing this season? Then you must have a holiday prepared website first to attract visitors and drive traffic. Be it a brick and mortar store or ecommerce business, you must give importance to website designing or adding some updates to your existing site this holiday season to increase conversion.

We, the team of Next Screen Infotech Private Limited, a renowned web design company in India, will share here some effective web design tips for the holiday season with you. So, without further ado, let’s start the discussion point by point.

Focus on Branding through Website

During holiday season shoppers all over the world usually browse online for their purchases instead of hustling out the best offers around everywhere. When it comes to branding a business, whatever you do should represent the brand identity. However, if you really want to get your customers into the holiday spirit, you need to modify your branding a bit to reflect that the holiday season is approaching.Get Dedicated Hiring Web Design company in Kolkata.

Be creative with your web designing. Add a holiday touch to home page’s background image, banners, logo icons etc. If you have some holiday products that you want people to notice, tell that directly to your targeted audience with simple yet effective designs.

Add CTA Or Optimize Your Existing CTA According to Holiday Season

Call to Action (CTA) is very important part of a website’s sales page. When you optimize it in a right way, this acts as the concluding step to convincing those undecided customers to make purchases. Especially during the holiday season optimizing CTAs or adding effective CTAs is the must to gain highest transactions. Here are few sections which you can optimize –

• Give attention to categories of importance
• Use eye-catching color
• The secondary color you will use make sure that is contrasting
• Create urgencies on your sales offers and use segmentation on sales specifics as needed
• Be particular with the CTA copy

For instances, messages like limited offers, only a few are left, special holiday discounts, buy one get one free are among the most popular deals. But in order to drive attention to the actual message, place the text on a background that has holiday touch but not too much distracting.

Create Particular Landing Pages on Holiday Promotions

Creating particular landing pages for holiday promotions is a very good idea. Do you know why? Here are the reasons:

• This is an engaging and specific way to grab attention of the shoppers
• This helps in lowering bounce rate and maximizing sales
• This unifies your holiday propositions by bringing your content together on a single page
• When you will start doing email marketing and online campaigns you can direct the customers to one landing page
• It helps in SEO efforts as well

So if you want to increase your conversion rate this holiday, create holiday-specific landing page.

Optimize Website Loading Time & Contact Options

If your website loads slow, visitors will feel irritated and they will immediately click back button and opt for another option. With a huge percentage of traffic comes during the holiday season, customers are always in the hurry; you need to serve their requirements as soon as they click through.

Another thing that you need to take care of is making sure that your customers can contact you on all device types whenever they need. Whenever visitors come to your website, your responsibility is to immediately show them the means of contacting you. Give complete address and contact number on your site’s contact page. Other than that, keep a live chat option in your site’s landing pages so that visitors can tell you their requirements without leaving the website – this signifies better conversion and revenue eventually.

So, what are you waiting for? Have you planned any web designing strategy yet for holiday season? If you have not yet, then this is the high time. We, at Next screen Infotech Private Limited, the professional website design company in India that serves globally, have years of experience in this field. You can contact us, we will be glad to help you.