The correct techniques and resources will help you to produce powerful graphic design
company in Kolkata graphics that strengthen your business without going into debt. Here
are some affordable design ideas catered for small enterprises.
Understand The Goal Of Your Design
Every design effort begins with a goal. Objectives provide a means to organize a project and
confirm its success. Be certain why you are developing a particular design before you start.
What goal do you wish to reach with that specific design? Would you rather build brand
recognition or boost sales?
Every goal has a unique design. Being clear about this early on will help you to create the
most suitable and finest design.
AIM TO INCORPORATE YOUR BRAND COLORS
Colors are essential in design. They can create a mood, affect a design, and even change the
feelings and impressions of the audience. Studies have revealed that 92.6% of people
named colors as the main factor influencing their buying choice. The colors of items cause
90% of people to make sub-conscious decisions.
Use your brand colors in your designs if you have them. A brand that incorporates its brand
color—green—into every design is United Colors of Benetton (UCB). No need to panic if you
lack brand hues! Any hue that fits or conveys your brand message will do. And for that, you
must grasp the significance of every hue. For instance, green denotes riches, nature, growth,
fresh starts, and health.
Be Consistent With Your Typefaces
Fonts, like hues, are essential in design. A good font in a given design can turn off possible
customers even with the best design. Ensure the fonts are readable and represent your
brand character before settling on a design.
Once you settle on a design, aim to use the same typeface in all your graphic creations.
Consistency will enable your target audience to identify you. Unlike colors, while there are
no strict guidelines on the number of typefaces you should include in a design, it’s
preferable to limit it to two.
Make Use Of White Space
In graphic design, white space—also called negative space—is the area between the content
and the image. Many consider white space to be a void. Not so! It can be any color, pattern,
texture, or even a backdrop picture.
White space is usually classified as either active or passive. Intentional active white space
improves the layout and structure of the design and helps the viewer concentrate on the
content area. Conversely, passive white space is the natural space between lines of text,
letters, or borders that renders it readable.
Draw Motivation From Thriving Businesses
Consider businesses like Starbucks, Apple, and Nike. There is cause for their achievement.
Apart from their goods and services, these businesses support excellent design.
Examine their logos. All of them are legendary. Everything from the designs and colors to
the fonts and almost everything else reflects the business’s history, values, and
products/services. These businesses know that everyone speaks design.
Steve Jobs reportedly remarked, “Most people err in believing design is what it looks like.
Many believe it’s a veneer; the designers are given a box and instructed, “Make it look
good!” We don’t believe design to be that way. It’s not only about how it looks and feels.
Design is how it functions.
Take some ideas from the most successful businesses and learn how you may produce
significant designs before you start designing for your company. But be careful you don’t
imitate their designs even as you draw inspiration from others.
Final Thoughts
The graphic design company in Kolkata design could be perplexing and laborious for
business owners. However, spending the effort to develop great design will demonstrate to
your audience that you value your branding. Ultimately, your brand is what matters. You are
the one who understands best about your business goals, objectives, and the message you
wish to send to your audience.