SEO is very volatile because the search engine giant, Google, makes changes in the Google algorithm from time to time. It may possible that the algorithm set for this month may not work in the next. It is why SEO experts need to keep themselves updated with the changing trends. Now we are in 2017. All SEO experts need to be informed about the trends and the precautions that can affect search rankings. Let\u2019s discover the SEO tips work in 2017.<\/p>\n
Optimization of Rich Answers<\/strong><\/p>\n It\u2019s time to be more innovative. Optimizers need to explore out more possibilities to improve the ranking of a site. So, it is time to optimize rich answers. They are those answers that Google displays on the top organic search results. According to experts, 19.4% rich answers are appeared on Google search results out of 850,000 keyword queries. Though, percentage is not high but it is expected to increase in the near future. Since Google has decided to provide users rich answers, so the time has come up when SEO experts start working in optimization the pages to list in rich answers.<\/p>\n Below are some guidelines to follow:<\/p>\n Review of Google\u2019s Featured Content<\/strong><\/p>\n An SEO expert needs to keep an eye on the featured page chosen for rich answer and the Mozcast Google Feature review. The topic, the format, queries, keywords, images and videos are required to be analysed in order to understand the Google algorithm to select a page for rich answer.<\/p>\n Analysing & Improving User Engagement<\/strong><\/p>\n Since SEO has introduced it is always a pressure to improve the bounce rate by improving user engagement. Google doesn\u2019t give value to the site which has higher bounce rate. User engagement is an important factor just like other elements in the SEO. To improve the site performance in the long run, tools like Heatmapping can be used. The Real-time Analytics helps to see your content like never before. It helps discover how users interact with your pages. The idea here is that the more clicks a page has received, the more interactive it is. There are some other remarkable tools like SumoMe Heat Maps and CrazyEgg to learn the number of clicks the pages are getting. After analysing you can work on improving the CTA links. The SumoMe is a great app to watch out how many visitors have scrolled down your page to its end. From the tool you can come to know which elements are creating obstacles to scroll down the page.<\/p>\n Optimization for Mobile Users<\/strong><\/p>\n More than half of browsers like to browse from their mobile. So, everyone including designer, developer and optimizer, is facing the challenge to make the site ready for mobile users. In 2016, Google started giving ranking to the sites that are mobile friendly.<\/p>\n In 2017, Google still gives importance to mobile friendly sites. Web developers are developing responsive websites for this reason. From the point of SEO, there are some factors that need to follow to optimize a page for mobile users:<\/p>\n Display content in a well manner which is easy ready even the screen size is small. So, select the font style carefully. Avoid adding zooming or pinching. Make sure, it is easy to navigate with finger. It is according to Google guidelines.<\/p>\n\n